Part 1: Introduction to Crowdfunding and Planning
* We introduce the idea of crowdfunding to you as well as the course.
* We go through the different platforms which would be good for you
* What you should consider when deciding on which type of crowdfunding to use
* What you should consider when deciding on which platform to use
* We also set out the time expectations
* We help you work out how much to raise
Part 2: Storytelling
* The key points of a crowdfunding story/pitch
* How to pitch your project
* How to choose your story plot
* How to structure your video
* What visuals to use in your story
* What visuals to use for your video
* How other campaigns have done this
* How to validate your idea
Part 3: Building your crowd
* Why your crowd is important
* Who is in your crowd
* How to work out your target market
* How you can best utilise everyone in your crowd
* How to secure your first 40%
* What different skills you need your crowd to have
* How to expand your crowd for free
* How to expand your crowd by paying
* How to ensure you're targeting the right journalists
Part 4: 1:1
* Ask questions
* Have your content/strategy reviewed
* Get help with creating content
* Catch up if you have fallen behind
Part 5: The perfect project page
* How to create the best project title
* How to structure your campaign page
* How to use visuals on your campaign page
* How to make the rewards and video stand out
* What makes good/bad campaign pages
Part 6: Communicating the campaign
* How to use the pre-launch period to your advantage
* How to plan your email marketing
* How to plan your social media strategy
* What type of content to include in your marketing plan
* How to increase your opening rates on emails
* How to increase your donations through marketing
* How to create graphics to boost your marketing efforts
* How to write a press release journalists will want to read
* How to compliment your campaign with offline events
* How to make marketing your crowdfunding campaign easy
Part 7: 1:1
* Ask questions
* Have your content/strategy reviewed
* Get help with creating content
* Catch up if you have fallen behind
* Access live campaign analysis tools
Part 8: The Follow up
* How to keep your backers engaged
* How to turn one-time supporters into regular customers/donors
* How to learn from this campaign for the future
We are so confident in our product that we are offering a money back guarantee if after your campaign, assuming you followed our guidance you did not succeed!
All prices in GBP